Tourico puts tech at the heart of China plans.

Tourico puts tech at the heart of China plans | Tourico Holidays

Tourico puts tech at the heart of China plans.
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Tourico believes supporting hotel companies with the right technology is key to scaling up a high-volume, wholesale model in China.

NB This is a guest article by Ritesh Gupta, a reporter for China Travel News.

Global travel wholesalers work with hotels by pre-purchasing rooms. The model works for hotels, but wholesalers need to differentiate themselves from their competitors. This is as true in China as in mature markets and there are other factors in play, too.

Tourico believes that a well-rounded localization strategy with cutting-edge technology will help it succeed.

The company is opening a new office in Shanghai this August, which will be the technology hub for its operations in Asia Pacific. Staff numbers will double to 70 by the end of next year.

Intra-Asia business will be important, which requires a team with local understanding of the distribution and technology requirements.

Laser-sharp focus

Franz Nitz has recently taken over as its VP of sales and product for Asia-Pacific.

Nitz believes that Tourico’s expertise lies in bringing incremental value to its partners.

“We don’t sell anything directly and do not own the customer,” he says. “We enable hotel properties to reach an audience they wouldn’t have managed to target otherwise, while remaining in control. Our extranet paves the way for hotels to improvise rates as well as control inventory and availability. Overall, there is increased visibility for a brand and there is also a strong billboard effect.”

Tourico is data-driven: the team factors in historical trends and demand, predicting future fluctuations in key markets using proprietary predictive analytic software.

Using this approach means it avoids contracting hotels for which there will be no demand. “Our system is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,” Nitz explains.

The company recently signed a couple of deals that illustrate its confidence in its predictions  – pre-purchasing 44,000 room nights at the Grand Hyatt New York, and 47,000 room nights at Hyatt Regency Paris Etoile.

It sold over 500,000 room nights in New York in 2014, and has 425 active hotel supplier contracts in Paris with an average of 2,100 rooms sold per day.

Association with Chinese partners

In China, Tourico is interested in 4-star and above, but not exclusively. Nitz says:

“We are not going to ignore a 3-star hotel in Guangzhou if we see an opportunity. We completely go by the indication that emanate from our data-driven process.”

Nitz added that one of Tourico’s differentiators when talking to Chinese hotels is the reach it can bring via its exclusive distribution partnerships with Emirates, Sams Club/Walmart and American Airlines, among others.

As mentioned, specific tech expertise is vital to Tourico’s Chinese growth plans and it is setting up a team of engineers and developers in China.

“Even though there are standardized XML APIs, there is no one-size fit all phenomenon. Challenges in B2B distribution need to be countered at a local level,” he adds.

And the challenges are more than just translation difficulties.

Its data caching technology is already helping hotels on pricing and availability, with listings and bookings powered with real-time data delivered, via the XML protocol.

Tourico is expected to approach China the way it has done other markets. The growing team’s main emphasis is going to be on a more diverse, unique and attractive hotel portfolio, backed by localized technology expertise.

About Tourico Holidays

Tourico Holidays is a leading global travel distribution company that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,900 clients in 100 countries using proprietary technology.

Press Contact

Pete Bahrenburg
Tailwind PR
pete@tailwindpr.com
802.497.1932

Source: TNooz.com

Tourico Holidays Pre-Buys Thousands of London Sightseeing Tours from Evan Evans Tours.

Tourico Holidays Pre-Buys Thousands of London Sightseeing Tours from Evan Evans Tours | Tourico Holidays

TH Pre-Buys Thousands of London Sightseeing Tours from Evan Evans Tours.
Global Travel Broker Offers Luxury London Tours at 40% Off of Retail.

Tourico Holidays Pre-Buys Thousands of London Sightseeing Tours from Evan Evans Tours.

Global Travel Broker Company Offers Luxury London Tours at 40% Off of Retail.

ORLANDO and LONDON – July 8, 2015 – Tourico Holidays, the world’s fastest-growing global travel broker, today announced that it has partnered with Evan Evans Tours, the longest established and largest sightseeing operator in London, to pre-purchase professionally guided tours throughout the city. The deal will provide Tourico clients exclusive access to the high-demand activities at 40% off of retail.

All of the tours depart from London’s Victoria Coach Station, with available pick-ups offered at select hotels. Guests will have the opportunity to experience all of the iconic, once-in-a-lifetime sights nearby – including Stonehenge, the Roman Baths, Canterbury, Windsor Castle, Leeds Castle, and many other memorable places.

“Evan Evans Tours has been a long-standing, loyal partner and our new pre-buy commitment illustrates the value we see in their product, and in our relationship with their organization,” said Ofir Cohen, Executive Vice President of Global Activities for Tourico Holidays. “Now Tourico clients can offer travelers high-quality, panoramic tours that showcase the beauty and heritage of London at a bargain.”

London has been Tourico Holidays’ most active destination so far in 2015 and, last year, the company sold nearly 200,000 room nights in the city. By pre-buying activity and attraction tickets from key suppliers; Tourico Holidays’ is able to provide their clients heavily discounted rates, no blackout dates, last-minute availability and more inventory. The global wholesaler has driven consistent year over year growth with its unique contracting methodology of pre-paying for room blocks at select hotels. Now Tourico Holidays’ has transferred the concept to ancillary products – providing travel distributors consistently more margin to their bottom line on activities and attractions.

About Tourico Holidays

Tourico Holidays is a leading global travel distribution company that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,900 clients in 100 countries using proprietary technology.

Press Contact

Pete Bahrenburg
Tailwind PR
pete@tailwindpr.com
802.497.1932