Tourico Holidays Establishes Partnerships with Advantage Rent A Car and E-Z Rent-A-Car

Tourico Establishes Partnerships with Advantage Rent-A-Car and E-Z Rent-A-Car

Tourico Establishes Partnerships with Advantage Rent-A-Car and E-Z Rent-A-Car
Expands Car Inventory and XML Connectivity as Car Bookings Increase by 72 Percent Year-Over-Year

Tourico Holidays Establishes Partnerships with Advantage Rent A Car and E-Z Rent-A-Car

Tourico Expands Car Inventory and XML Connectivity as Car Bookings Increase by 72 Percent Year-Over-Year

ORLANDO, Fla.–(BUSINESS WIRE)–Tourico Holidays, one of the world’s fastest growing wholesale travel brokerage companies, today announced new supplier partnerships with Advantage Rent A Car, the fourth largest rental car company in the U.S., and E-Z Rent-A-Car, a leader in value-priced car rental services. As a result of these new partnerships, Tourico greatly expands its access to rental car inventory at 85 locations around the United States, including 22 of the nation’s 25 busiest airports. Tourico will sell this new inventory across its network of 2,500 clients located in 95 countries through XML connectivity.
Over the last year Tourico has seen a 72 percent year-over-year increase in overall car rental bookings and a 53 percent increase in car rental revenue. The rapid growth is being fueled by an 87 percent year-over-year increase in North American bookings and an 86 percent year-over-year increase in European bookings. Meanwhile, other key markets – including Canada, Germany, and Argentina – have all more than quadrupled their car rental bookings over the last year.

“Tourico is best known for its massive impact on the global hotel industry, but our well-established distribution network and continuously growing inventory of car rental partners puts us in a unique position to become leading players in the car rental sector, as well,” said Konni Marshall, the Director of Business Development for Car Rentals at Tourico Holidays. “After a very strong first half of 2017, adding Advantage and E-Z Rent-A-Car allows us to build on the momentum, while offering our clients new low-cost, high-quality options.”

Additionally, Fox Rent A Car, Dollar and Thrifty, which had all previously partnered with Tourico through web-based connection only, established XML connectivity to Tourico’s inventory system this summer. Dollar and Thrifty, part of the Hertz family of rental brands, which both went live with Tourico’s XML connection in May, have already seen a combined 530 percent increase in car booking activity.

Lastly, Tourico is also unveiling enhanced car rental functionality for its distribution clients, allowing them to book cars with an airport pick up and city drop off – and vice versa. Prior to the upgrade, the system only allowed for airport-to-airport and city-to-city pick ups and drop offs.

For more information about Tourico Holidays, or to inquire about its global network of car rental partners and inventory, please visit TouricoHolidays.com.

About Tourico Holidays

Tourico Holidays, a business unit within Hotelbeds Group, is a leading global travel distributor that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. Tourico works on a high-volume, wholesale model to broker this inventory to over 2,500 clients in 95 countries using proprietary technology. For more information please visit TouricoHolidays.com.

About Advantage

Advantage Rent A Car and its sister company E-Z Rent-A-Car comprise Advantage/EZ (AEZ). The company is active nationwide with 75 locations in 44 markets, including 23 of the nation’s 25 largest airports, and globally through its partnership with Europcar. AEZ is the fourth largest car rental company in the United States.

About E-Z Rent-A-Car

Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to be one of the leading car rental companies in the United States. E-Z has delivered value to its customers by offering quality vehicles at attractive prices in convenient locations backed by responsive customer service. The Company has expanded the number of company-owned facilities it operates in the U.S. and grown its footprint in smaller markets.

About Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit: www.hertz.com.

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Tailwind PR
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Hertz Partners with Tourico Holidays

Hertz Partners with Tourico Holidays

Hertz Partners with Tourico Holidays.
Leader in wholesale travel, & world’s largest car rental company announced new partnership.

ORLANDO, FL (USA) – October 24, 2013 – Tourico Holidays, the innovation leader in wholesale travel, and Hertz (NYSE:HTZ), the world’s largest general use car rental company, today announced a new partnership that provides Tourico clients with access to Hertz rental cars. The partnership is part of Tourico’s global expansion plans and solidifies its status as an all-inclusive provider for international tour operators and travel companies. This announcement comes just weeks after Tourico Holidays announced its plans to become a market leader in the vacation home and apartment rental travel markets.

“Hertz is pleased to partner with Tourico Holidays,” commented Hertz Executive Vice President, Sales & Marketing Bob Stuart. “Well known for its innovative and technology based approach, Tourico Holidays is extremely committed to its travel partners. We’re confident, moving forward together; Hertz will be able to provide Tourico’s clients with the fastest, easiest and most valued car rental experience.”

45% of business travelers and 30% of holidaymakers book a rental car to get from point A to point B once they have reached their destination (Google Travel Study 2012). Through cooperation with car rental companies, Tourico Holidays is able to provide its clients with competitive pricing and a comprehensive selection of rental brands and car models. In addition to adding Hertz to its Direct Connect Program, Tourico launched a new car rental user interface on touricoholidays.com improving usability and providing more information to agents.

“The advantage for our network of 4,500 clients across 100 countries is that they have access to Hertz’s worldwide network and the most varied fleet in the industry,” said Tourico Holidays’ CMO & EVP of Global Sales, Chris Keller. “Our partners can book last-minute and also have access to special offers available directly through Hertz. Never before has our inventory of rental cars been so lucrative for our clients, especially over the XML connectivity.”

Tourico Holiday’s full range of products, including cars, can also be accessed via TouricoHolidays.com, White Label Technology and XML, including 36,000 hotels, 15,000 vacation homes and apartments, and 10,000 activities and transfers, cruise and air.

About Tourico Holidays

Tourico Holidays (www.touricoholidays.com), a subsidiary of Travel Holdings, Inc., is a leading global travel distribution company that contracts directly with travel providers, such as hotels, cruise lines, attractions, ground transportation, and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,500 clients in 100 countries using proprietary technology.

About Hertz

Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.


Daniel Barchet
B&B Medien
Email: dbarchet@bundbmedien.de
Office: +49.624.122.679.30

Lauren Volcheff
Vice President of Marketing
Email: lauren@touricoholidays.com
Office: +407.667.8700 x17355

Paula Rivera
Email: privera@hertz.com
Office: +1.201.307.2824


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Tourico Holidays - Hotels


Tourico Holidays boasts direct contracts and connectivities with tens-of-thousands of hotel chains and individual properties in thousands of destinations worldwide. Additionally, we have a unique method of contracting specific properties by pre-purchasing room blocks. Continue reading