ORLANDO, Fla. – November 15, 2012 – Tourico Holidays, a worldwide travel wholesaler, today announced the launch of its “Tourico Holidays Loves NY” campaign, intended to help reinvigorate New York City tourism in the wake of superstorm Sandy. The campaign, which will run through March 2013, is comprised of a series of promotions, rate reductions and client incentives that will serve as a spark for tourism sales in New York City and its surrounding areas.
New York City tourism has been hard-hit by the disruption of Sandy – despite the fact that the storm’s damage was limited largely to the city’s financial district, and that other areas of New York City remain open for business. In an effort to support the recovery of area tourism, Tourico Holidays has pooled all of its resources to create the most attractive prices possible for its ExclusiveDeal, hotel, attraction, and transfer products. Tourico Holidays customers can currently access the following inventory as part of the “Tourico Holidays Loves NY” campaign:
- 36 ExclusiveDeals − pre-purchased room blocks such as the $10M deal at the Grand Hyatt
- Discounts across 1,000 room nights every day, such as $60 off the Crowne Plaza Times Square
- Up to 60% off activities and transfers, such as shopping tours and “hop-on – hop-off” buses
“As a Florida-based business, we’re sensitive to the hurricane recovery effort and we understand how a disruption of this magnitude can wreak havoc on local tourism,” said Amir Kalmar, CMO and EVP of Global Sales for Tourico Holidays. “Our campaign is intended to revive our clients’ love affair with the world’s most lively city – and illustrate that New York is just as vibrant as ever. Now is the time to rebuild the tourism presence and throw our full support behind the city that so many rely on for their livelihood.”
Since 2011, Tourico Holidays has grown its travel bookings in the New York City market by nearly 20% year-over-year. For more information about Tourico Holidays and the “Tourico Holidays Loves NY” campaign, ask your Tour Operator or visit: www.touricoholidays.com.
About Tourico Holidays
Tourico Holidays, a subsidiary of Travel Holdings, Inc., is a leading global travel distribution company that contracts directly with travel providers, such as hotel chains, cruise lines, attractions and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,600 clients in 100 countries using proprietary technology.