Tourico Holidays® Introduces New System Intelligence.

Tourico Holidays

Tourico Holidays® Introduces New System Intelligence,
Providing Unique Destination Insight

Latin American Travelers Lead the Charge on Booking Local Activities Across the Suite of Website Brands.

ALTAMONTE SPRINGS, Fla. (May 17, 2010) − Building on its reputation of providing clients, suppliers and customers with optimum booking tools, Tourico Holidays® is simultaneously enhancing the online reservation flow and “Activities” offering across its travel booking Websites and XML connectivity. New custom-generated prompts will feature the four most-booked local attractions and the best value transportation services in the area, allowing travel professionals to spend less time researching destinations and more time assisting customers. The newly incorporated efficiencies will be a seamless addition to hotel searches in 20 of the top global destinations, including Orlando, Key West, Niagara Falls, San Francisco, Barcelona, Paris and Buenos Aires. The new feature is already available to all Tourico Holidays clients whether through White Lable, XML or TouricoHoldidays.com

Before completing guest information, destination-specific sidebars present travel professionals with insightful activities and transportation information, enabling travelers to maximize vacation time in the destination, as well as make the most of hard-earned dollars by featuring discounted attractions that are generally 25 percent below retail prices. From securing tickets for Walt Disney World in Orlando, FL; Cirque du Soleil’s “O” in Las Vegas, NV; the famed Opera Pampa in Buenos Aires, Argentina; or a tour of Marseilles, France, to coordinating airport transfers and car rental services, Tourico Holidays sites are a comprehensive vacation service portal.

Tourico Holidays currently boasts attraction offerings in 311 destinations worldwide, as well as transfer services in more than 70 cities and urban outskirts. To date, travelers based in Brazil, Mexico, Argentina, as well as Italy, make up the greatest percentage of buyers taking advantage of these vast online offerings by looking for activities within the United States. In 2009 alone, Tourico Holidays has grown its attractions business more than 90 percent.

All system enhancements are performed by Travel Global Systems (TGS), Tourico Holidays’ sister company and technology provider.

About Tourico Holidays

Tourico Holidays (www.TouricoHolidays.com) is a subsidiary of Travel Holdings, Inc., a worldwide travel distribution company. Tourico Holidays is a global wholesale travel provider with over 150 international distribution websites and more than 17,000 merchant hotel agreements, operating in 23 languages in over 100 countries. As a supplier to over 4,300 tour operators and travel agents, Tourico Holidays operates and maintains global websites and online interfaces that serve a large diversity of travel sellers.

About Travel Holdings®

Travel Holdings, Inc.® (www.travelholdings.com), one of the most distinctive and expansive travel distribution companies in the world, was created in early 2004 through the merger of Tourico Holidays®, LastMinuteTravel.com® and Travel Global Systems (TGS). Travel Holdings® uses proprietary technology to supply travel inventory at competitive pricing, integrating with all segments of the online travel industry including retail, wholesale, group, travel agents, corporate and affiliates. The company is a truly global organization with headquarters in Orlando and additional local offices across the United States, South America, Europe and Asia.

Media Contacts:

Jennifer Tolchin
Senior Account Executive
Weber Shandwick

Lauren Volcheff
Vice President of Marketing
Travel Holdings, Inc.
407-667-8700 x7355